Mahadhan

In 1992, Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL) made a lateral expansion into the fertilizer industry. Today Smartchem Technologies Limited (STL), a wholly owned subsidiary of DFPCL, is one of India’s largest and most renowned manufacturers of bulk and speciality fertilisers. The company’s fertilisers are marketed under its flagship brand Mahadhan.With an aim of simplifying the Agri business experience for farmers in rural India, Mahadhan brand has been built to provide innovative solutions to all farming needs. With a solid foundation of chemical knowledge enhanced by technological innovation, Mahadhan has grown from a local, to a regional and national brand. Throughout the journey the brand has maintained its grass-roots touch and lived up to its motto, “A Bond of Life”. This connection has been instrumental to gain deep market knowledge and farmers’ trust. In the highly homogenised fertiliser market, Mahadhan has been recognised for its consistent quality and the ability to innovate and create differentiated products.